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Niche expansion!

  • jperuso
  • Apr 8
  • 3 min read

When I went to coaching school, and became certified, having a niche was stressed upon us as paramount.....and well it was easy.....I was the post divorce coach! And still am.....my heart very much lies in serving the woman that was me......and it is rewarding every time I get to use the pain and suffering I went through, to shed light and love in another's journey.....it is one of the most rewarding experiences I have ever had.....and I absolutely loved being called to do that in this chapter.....the call being heard loud and clear.....but my niche has expanded.....and is encompassing some more pieces, and I am working on trying to brand it in a way that makes sense to my audience, and potential clients....I had somebody see my fitness series ad, and ask if I still do coaching for divorced ladies as they were confused....and so here it is.....I do overall wellness coaching....my journey has led to that and my coaching is geared toward anybody that wants to have a better life....and start implementing better habits, some shift in their mindset, and some discipline toward their goals.....I am wildly passionate about wellness in this chapter....mind, body, and spirit....and feel I am just getting started:) And I absolutely specialize in divorce coaching too and likely always will....but that is really rooted in wellness too.....finding my own wellness was the way through all of that.....in every way.....so I have a blueprint of sorts that feels like the way to so many things....and it can be adapted and utilized for so many situations....I have a divorced women's group on my radar next....starting in June methinks....and monthly at my place.....some group coaching and self development.....some fellowship.....some support....some of so much, coming soon:) So yes, as I have done the coaching I have for Dr. Pathak's office my niche has expanded....and many of the clients I am working with right now are working on wellness goals.....exercise and nutrition, and my plan is to keep doing that too....I believe in the law of attraction fully, and that whoever I attract with my business, is who I am to work with, regardless of their story.....so I am not too hung up on niche stuff at the moment....I have a niche now out there in the world I think, and that feels just perfect:) The kids and I will be in the Milford Magazine soon, as the featured family, we are excited....it spoke to me to do awhile back, and then it fell back from my radar, and then it stepped forward again and I seized it:) I hope it will be another way to get my business out there, and reach more people to work with.....coaching is so so rewarding.....I cannot really express that enough, it doesn't feel like work at all....just fun and connection.....I kicked off my online fitnes series last night and loved meeting the ladies and connecting....the participants having a common thread...and it seemed, like it always does that, attracting the people it is meant to, and I cannot wait to see where the next 4 weeks takes them:).....last Friday I listened to an inspiring public speaker at my in-service ....and he was talking some about the invisible thread that connects us all, as well as other things....but it was the thread part that keeps speaking to me....loving that thread....and watching it show up in so many ways....we are all so much more similar than we think indeed:) And so connected for sure!

 
 
 

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